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Goodyear, M. (1980a, June 15). Translating qualitative research findings into successful advertising and marketing action . ANA - ESOMAR. Retrieved September 20, 2024, from
Jones, Cranch and Durant (1980a, June 15). How research can help the creative man in advertising . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/how-research-can-help-the-creative-man-in-advertising-
Ellis and Scott (1980a, June 15). Communicating road safety procedures to children. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/communicating-road-safety-procedures-to-children
Rode, F. A. (1980a, June 15). Application of primary surveys and desk research to media planning . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/application-of-primary-surveys-and-desk-research-to-media-planning-
Tuck, M. (1980a, June 15). Practical frameworks for advertising and research . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/practical-frameworks-for-advertising-and-research-
Broadbent, S. (1980a, June 15). Introduction. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/introduction-1945
McLellan, I. (1979a, November 01). Star track. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/star-track
Bird, M. (1979a, November 01). Planning and monitoring a successful magazine launch. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/planning-and-monitoring-a-successful-magazine-launch
Kurtulu, K. (1979a, November 01). Estimating the market share, readers profile and important attributes of a newspaper. ANA - ESOMAR. Retrieved September 20, 2024, from