Abstract:
The book reproduces and comments on a selection of ESOMAR papers. They have been chosen to represent the most useful research methods and the most illuminating case histories.
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Research Papers
Introduction
Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Bill Blyth
 
August 1, 1998
Research Papers
Introduction
Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
 
March 1, 1979
Research Papers
Introduction
Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Gottfried Thiel
Company: Nielsen
June 15, 1982
