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Introduction

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Simon Broadbent

Abstract:

The book reproduces and comments on a selection of ESOMAR papers. They have been chosen to represent the most useful research methods and the most illuminating case histories.

Simon Broadbent

Author

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Research Papers

European media research

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Simon Broadbent

 

March 1, 1979

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Citation

Broadbent, S. (1979a, March 01). European media research. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/european-media-research


Research Papers

The implications for publishers of recent research into effective frequency

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Alan Smith

Company: KANTAR TNS Malaysia

November 1, 1995

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Citation

Smith, A. (1995a, November 01). The implications for publishers of recent research into effective frequency. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/the-implications-for-publishers-of-recent-research-into-effective-frequency


Research Papers

The function of media

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Benno Stoppelman

 

September 1, 1974

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Citation

Stoppelman, B. (1974a, September 01). The function of media . ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/the-function-of-media-


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Citation

Broadbent, S. (1980a, June 15). Introduction. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/the-function-of-media-