Abstract:
The book reproduces and comments on a selection of ESOMAR papers. They have been chosen to represent the most useful research methods and the most illuminating case histories.
Research Papers
European media research
Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Simon Broadbent
 
March 1, 1979
Research Papers
The implications for publishers of recent research into effective frequency
Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Alan Smith
Company: KANTAR TNS Malaysia
November 1, 1995
Research Papers
The function of media
Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Benno Stoppelman
 
September 1, 1974
