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Planning and monitoring a successful magazine launch

Date of publication: November 1, 1979

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Michael Bird

Abstract:

The research activities surrounding the successful launch in September 1978 of COMPANY, a monthly magazine aimed at independent young women and currently selling 300 copies, fell into three phases.

Michael Bird

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Research Papers

The use of a panel in monitoring holiday planning decisions

Catalogue: Seminar 1977: Travel And Tourism

Author: Peter B. Hodgson

 

June 15, 1977

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Citation

Hodgson, P. B. (1977a, June 15). The use of a panel in monitoring holiday planning decisions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-a-panel-in-monitoring-holiday-planning-decisions


Research Papers

Reader magazine relationship and advertising effectiveness

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Dieter Müller-Veeh

 

March 1, 1976

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Citation

Müller-Veeh, D. (1976a, March 01). Reader magazine relationship and advertising effectiveness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reader-magazine-relationship-and-advertising-effectiveness


Research Papers

Magazine covers as a flexible marketing tool

Catalogue: Seminar 1981: Publishing in the 1980's

Author: Wolfgang A. Reinhardt

 

June 15, 1981

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Citation

Reinhardt, W. A. (1981a, June 15). Magazine covers as a flexible marketing tool. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/magazine-covers-as-a-flexible-marketing-tool


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Citation

Bird, M. (1979a, November 01). Planning and monitoring a successful magazine launch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/magazine-covers-as-a-flexible-marketing-tool