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Planning and monitoring a successful magazine launch

Date of publication: November 1, 1979

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Michael Bird

Abstract:

The research activities surrounding the successful launch in September 1978 of COMPANY, a monthly magazine aimed at independent young women and currently selling 300 copies, fell into three phases.

Michael Bird

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Research Papers

The use of a panel in monitoring holiday planning decisions

Catalogue: Seminar 1977: Travel And Tourism

Author: Peter B. Hodgson

 

June 15, 1977

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Citation

Hodgson, P. B. (1977a, June 15). The use of a panel in monitoring holiday planning decisions. ANA - ESOMAR. Retrieved June 01, 2025, from


https://ana.esomar.org/documents/the-use-of-a-panel-in-monitoring-holiday-planning-decisions


Research Papers

Reader magazine relationship and advertising effectiveness

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Dieter Müller-Veeh

 

March 1, 1976

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Citation

Müller-Veeh, D. (1976a, March 01). Reader magazine relationship and advertising effectiveness. ANA - ESOMAR. Retrieved June 01, 2025, from


https://ana.esomar.org/documents/reader-magazine-relationship-and-advertising-effectiveness


Research Papers

What is missing in media planning?

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Stephen A. Douglas

 

June 15, 1984

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Citation

Douglas, S. A. (1984a, June 15). What is missing in media planning?. ANA - ESOMAR. Retrieved June 01, 2025, from


https://ana.esomar.org/documents/what-is-missing-in-media-planning-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Bird, M. (1979a, November 01). Planning and monitoring a successful magazine launch. ANA - ESOMAR. Retrieved June 01, 2025, from


https://ana.esomar.org/documents/what-is-missing-in-media-planning-