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Frankel, J. H. (1972a, September 01). How market research is catering for the changing balance between the manufacturer and distributor. ANA - ESOMAR. Retrieved September 20, 2024, from
Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/agitative-market-research-as-a-guide-in-developing-new-products
Winkler and Freitag (1972a, June 15). The practical application of market segmentation. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/the-practical-application-of-market-segmentation
Roberts-Miller and Spackman (1972a, June 15). Research for publishers. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/research-for-publishers
Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products (German). ANA - ESOMAR. Retrieved September 20, 2024, from
Pavageau, P. (1972a, June 15). How much of your industrial client's needs do you really know when undertaking market research for him?. ANA - ESOMAR. Retrieved September 20, 2024, from
Bender, U. (1972a, June 15). Consumer goods market research and marketing policy. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/consumer-goods-market-research-and-marketing-policy
Simmons, M. (1972a, June 15). Evaluating the corporate marketing policies of retail organisations. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/evaluating-the-corporate-marketing-policies-of-retail-organisations
Vani, V. (1972a, June 15). The reflection of the effects of a changing environment in the development of requirements. ANA - ESOMAR. Retrieved September 20, 2024, from