Abstract:
This paper defines the corporate marketing objectives of retail organisations; and suggests ways in which market research can evaluate their achievement.
Date of publication: June 15, 1972
Author: Martin Simmons
Abstract:
This paper defines the corporate marketing objectives of retail organisations; and suggests ways in which market research can evaluate their achievement.
This is a long description of some author details.
Swingler, J. S. (1974a, April 01). The development of corporate retail information systems. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/the-development-of-corporate-retail-information-systems
Gordon, L. (1986a, June 15). The marketing of financial services to the corporate sector. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/the-marketing-of-financial-services-to-the-corporate-sector
Thorpe and McGoldrick (1975a, August 01). The retail marketing problem. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/the-retail-marketing-problem
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Simmons, M. (1972a, June 15). Evaluating the corporate marketing policies of retail organisations. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/the-retail-marketing-problem