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Evaluating the corporate marketing policies of retail organisations

Date of publication: June 15, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Martin Simmons

Abstract:

This paper defines the corporate marketing objectives of retail organisations; and suggests ways in which market research can evaluate their achievement.

Martin Simmons

Author

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Swingler, J. S. (1974a, April 01). The development of corporate retail information systems. ANA - ESOMAR. Retrieved June 24, 2025, from


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Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

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Citation

Simmons, M. (1972a, June 15). Evaluating the corporate marketing policies of retail organisations. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-retail-marketing-problem