Research for publishers

Date of publication: June 15, 1972

Abstract:

Market research can provide substantial help in formulating the editorial policy of newspapers and magazines, and yet very little has ever been published on this subject. It is impossible to do justice to such a broad topic in a single paper, but hopefully a useful contribution has been made. This paper discusses some of the problems involved and some of the techniques available and describes a large research study undertaken for The Times and the Sunday Times, with examples of some of the results which were of editorial use.

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