Abstract:
Market research can provide substantial help in formulating the editorial policy of newspapers and magazines, and yet very little has ever been published on this subject. It is impossible to do justice to such a broad topic in a single paper, but hopefully a useful contribution has been made. This paper discusses some of the problems involved and some of the techniques available and describes a large research study undertaken for The Times and the Sunday Times, with examples of some of the results which were of editorial use.
Research Papers
Research on the launching of new publication
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: R. A. Roberts-Miller, R. Woodhouse
 
June 15, 1972
Research Papers
Researching the market for new publications
Catalogue: Seminar 1981: Publishing in the 1980's
Author: Nigel Spackman
 
June 15, 1981
Research Papers
The Espresso case history
Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Carlo Erminero, L. Rubini
Company: Demoskopea
June 15, 1974
