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Research for publishers

Date of publication: June 15, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: R. A. Roberts-Miller, Nigel Spackman

Abstract:

Market research can provide substantial help in formulating the editorial policy of newspapers and magazines, and yet very little has ever been published on this subject. It is impossible to do justice to such a broad topic in a single paper, but hopefully a useful contribution has been made. This paper discusses some of the problems involved and some of the techniques available and describes a large research study undertaken for The Times and the Sunday Times, with examples of some of the results which were of editorial use.

R. A. Roberts-Miller

Author

This is a long description of some author details.

Nigel Spackman

Author

This is a long description of some author details.

Research Papers

Research on the launching of new publication

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: R. A. Roberts-Miller, R. Woodhouse

 

June 15, 1972

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Citation

Roberts-Miller and Woodhouse (1972a, June 15). Research on the launching of new publication. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/research-on-the-launching-of-new-publication


Research Papers

Researching the market for new publications

Catalogue: Seminar 1981: Publishing in the 1980's

Author: Nigel Spackman

 

June 15, 1981

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Citation

Spackman, N. (1981a, June 15). Researching the market for new publications. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/researching-the-market-for-new-publications


Research Papers

The Espresso case history

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Carlo Erminero, L. Rubini

Company: Demoskopea

June 15, 1974

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Citation

Erminero and Rubini (1974a, June 15). The Espresso case history. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-espresso-case-history


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Citation

Roberts-Miller and Spackman (1972a, June 15). Research for publishers. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-espresso-case-history