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Research papers

Attitude to risk

Why is it that your colleague at work, who is the same age as you, has a similar background in terms of educational qualifications, occupation and income - and who falls into roughly the same demographic category as you do - has a personal net worth...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Author: Nandita Khanna
May 1, 1996
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Citation

Khanna, N. (1996a, May 01). Attitude to risk . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/attitude-to-risk-


Research papers

To buy or not to buy, that's the question

The paper begins with a brief discussion of the changes to the personal sector financial services market since deregulation in the late 1980s, dealing in particular with the impact these changes had on the banking sector in the United Kingdom. A...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Sue Robson, Mike Jones
May 1, 1996
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Citation

Robson and Jones (1996a, May 01). To buy or not to buy, that's the question. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/to-buy-or-not-to-buy-that-s-the-question


Research papers

Egyptian consumers

The paper presents the use of psychographics in segmenting the Egyptian market. In addition, it also outlines a socio-demographic system for the less adventurous marketers with which to classify consumers. The paper attempts to provide an objective...

Catalogue: MENAP Forum 1996: Pressure On Profit
Authors: Jehan El-Tigi, Mohamed Wafai
March 1, 1996
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Citation

El-Tigi and Wafai (1996a, March 01). Egyptian consumers . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/egyptian-consumers-


Research papers

A consumer-oriented approach to the marketing of food products

There is a growing recognition that successful marketing of food products should take the consumer, the ultimate judge in the market, as point of departure. This will allow producers to add value to their products while consumer needs will be more...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Authors: Anke Audenaert, Jan-Benedict Steenkamp
February 1, 1996
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Citation

Audenaert and Steenkamp (1996a, February 01). A consumer-oriented approach to the marketing of food products . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/a-consumer-oriented-approach-to-the-marketing-of-food-products-


Research papers

To work or not to work

The unprecedented economic boom in China has resulted in a high demand for local managerial talent, as most multi-nationals have recognised that in order to sustain their business growth, they need to localise fairly rapidly. Consequently, the young,...

Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Khushi Khanna
September 1, 1995
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Citation

Khanna, K. (1995a, September 01). To work or not to work. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/to-work-or-not-to-work


Research papers

A single source success

This paper addresses the historic background related to the introduction of a lifestyle questionnaire in the regular Radio Audience ratings diaries in Australia, the pilot test and the eventual introduction of a full service. We look at the...

Catalogue: Radio Research Symposium 1995
Author: Mark Neely
July 1, 1995
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Citation

Neely, M. (1995a, July 01). A single source success. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/a-single-source-success


Research papers

A case history

In 1981-82 NRK launched a new station, Radio 2 with a programme concept not very different from that of the existing Radio 1. The two stations were run by two separate organizations located 500 kilometres apart, competing for the same listeners. Over...

Catalogue: Radio Research Symposium 1995
Authors: Erik Dalen, Tor Fuglevik
July 1, 1995
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Citation

Dalen and Fuglevik (1995a, July 01). A case history. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/a-case-history


Research papers

The contribution of qualitative audience research for programming and market segmentation

"Radio NRW" is the biggest private radio station in Germany. It is broadcasted in the state of Northrhine-Westfalia (NRW) and thus it is competing against some of the public programmes, that have a huge competitive potential. It is therefore vital to...

Catalogue: Radio Research Symposium 1995
Author: Werner Schurmanns
July 1, 1995
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Citation

Schurmanns, W. (1995a, July 01). The contribution of qualitative audience research for programming and market segmentation. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-audience-research-for-programming-and-market-segmentation


Research papers

Segmenting consumers for evolving a retailing strategy

The focus of this paper is on leveraging on distribution to gain completive advantage especially in a highly competitive scenario. The paper demonstrates through an Indian case study pertaining to watch purchase that a. Consumers seek a distinct bag...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Author: Muthukumaran Swaminathan
June 15, 1995
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Citation

Swaminathan, M. (1995a, June 15). Segmenting consumers for evolving a retailing strategy. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/segmenting-consumers-for-evolving-a-retailing-strategy