Resources Library by ANA

Sensory segmentation, optimization and reverse engineering

This paper shows how consumer research links the fragrance developer with the consumer in a manner which produces both databases for understanding consumers, and consumer-driven direction for fragrance development. The approach follows procedures...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Authors: Howard R. Moskowitz, James Barash

Company: Moskowitz Jacobs Inc.

December 1, 1996

Media measurement in a megacity

Jakarta has experienced huge gains in urban and economic development over the last ten years. The megacity now houses a substantial and affluent middle class with lifestyles in line with those of the Asian tigers. Their reading habits and value to...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Philip Rich, Trevor Sharot

Company: Nielsen

November 1, 1996

A paper on toilet paper

The history of the search for the quality of life, just like the history of civilization - although unfortunately the two histories rarely coincide - can be written from two different points of view. Looking at things on a grand scale, considering...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Marco Vecchia

September 1, 1996

Value dimensions

Since the late 1970s, there has been a growing interest in using value dimensions for the explanation of consumer behaviour. The present paper discusses these applications. The communication of findings and problems of maintaining stability in the...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Are Kvaerk, Flemming Hansen

Company: KANTAR TNS Malaysia

September 1, 1996

Consumption values and brand attachment

This paper presents an exploratory qualitative investigation which aims to clarify the types of relationships consumers have with familiar products and brands and the extent to which this familiar "brandscape" can arouse attachment behaviour. The...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Benoit Heilbrunn

September 1, 1996

Segmenting consumers world-wide

This paper presents two case histories showing how world-wide segmentation of consumers aids in new product development. The segmentation approach was originally used with sensory analysis of products, but has been expanded to concepts on a...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Howard R. Moskowitz

September 1, 1996

Prediction of customer segments with Neural Nets

The process of categorising customers is traditionally based on simple slotting procedures or more extensive survey data. The first procedure might be inaccurate and/or uncertain, the latter complicated, time- consuming, and most of all expensive. It...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Knut Kvaal, Harald Djupvik

June 15, 1996

Adapting products to preference profiles

Some people may think that developing a segmentation model is plain and simple. This paper shows that there are a lot of choices and options, and not all of them are obvious. What should be the main focus of the model, what sort of data collection...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Harald Djupvik, Svein Roar Hult, Jon Martin Denstadli

June 15, 1996

Monitoring pan-European viewing, values, and consumption

This paper will provide illustrations in relation to the viewing and consumption habits and the socio-cultural trends which have emerged in Europe over the last five years. It will bring some insight into the value profiles of the television channels...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Larry Hasson

Company: RISC International (Europe) SA

June 15, 1996