Resources Library by ANA

Getting to know you

Digital Tracking provides behavioral data which helps companies optimize their marketing channels, reduce costs, and increase ROI by understanding where consumers are online and uncover inefficiencies or new opportunities. Digital Tracking is ideal...

Catalogue: Congress 2018

Author: Paul Twite

Company: Toluna

September 23, 2018

The segmentation revival

This presentation is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Jason Brownlee, Jon Puleston

Company: Kantar

December 4, 2017

Successful snacks and shopper insights (Spanish)

Get to know how PepsiCo Foods achieved a turnover in the assorted multipacks segment in Colombia, after losing market share for 2 years in a row, applying an actionable segmentation model and simple co-creation exercises with shoppers. SKU...

Catalogue: Latin America 2017: #IN

Authors: Jorge Andrés Mendez, Juan Pablo Garcia

Company: Synapsis

June 15, 2017

Big Data and research data

We all know companies hold more customer data than ever before, but how can we successfully marry this to primary research? What's the best way to map psychographic data (attitudes, behaviours, responses, etc.) to the data you reliably have for all...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Joe Catling, Rupesh Patel

Company: Relish Research

June 15, 2016

Box clever

The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new segmentation, it is vital to not only think about the...

Catalogue: Congress 2016: #WOW

Authors: Vincent Lenne, Andy Brown

June 15, 2016