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Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: Toluna

Author: Paul Twite

Abstract:

Digital Tracking provides behavioral data which helps companies optimize their marketing channels, reduce costs, and increase ROI by understanding where consumers are online and uncover inefficiencies or new opportunities. Digital Tracking is ideal to help brands understand path-to-purchase, or the consumers online journey; deepen consumer profiles that can inform segmentation; and help better understand the competitive landscape. Digital tacking provides a precise record of what a consumer is doing at any given moment, rather than a close approximation providing a clear, distinct roadmap of the route consumers take to make a purchase - helping you to understand their ever-changing buying patterns. Drive intelligent business strategies with rich online profiles and robust market segments developed from behavioral data. Brand awareness data that is collected through Digital Tracking helps companies understand if consumers are engaging with their brand, with competitors, or both. We'll provide case study presentations that outline how when used alone, or in combination with other research methodologies, behavioral data with Digital Tracking provides the most robust insight available in the market today and drives intelligent business strategies.

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