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Research papers

From the pyramid to moebius

This paper addresses the issue of socio-economic stratification of Latin American markets, and specifically that of Argentina. Transformations of the last decade have modified the regional scenario and have significantly altered the economic and...

Catalogue: Latin America 2003
Authors: Jorge Karol, Laura Fernández, Fernando Moiguer
Company: Compañia de Negocios Moiguer
May 4, 2003
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Citation

Karol, Fernández and Moiguer (2003a, May 04). From the pyramid to moebius . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/from-the-pyramid-to-moebius-


Research papers

The new rules of the game in Latin Argentina (Spanish)

This paper provides a thorough analysis of the evolution of the Argentine case, taking an in-depth look into the progress of the events that took place in the historic year 2002. It explores this experience with the objective of extracting learning...

Catalogue: Latin America 2003
Author: Guillermo Oliveto
Company: CCR Group
May 4, 2003
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Citation

Oliveto, G. (2003a, May 04). The new rules of the game in Latin Argentina (Spanish). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-the-game-in-latin-argentina-spanish-


Research papers

Socio-economic levels

The paper describes the use and limitations of local socio-economic classifications in Latin America, most notably the inability to use these definitions for cross-country, regional and sub-regional comparisons. The creation of pan-regional services...

Catalogue: Latin America 2003
Author: Jimena Urquijo
May 4, 2003
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Citation

Urquijo, J. (2003a, May 04). Socio-economic levels . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/socio-economic-levels-


Research papers

The new rules of the game in Latin Argentina

This paper provides a thorough analysis of the evolution of the Argentine case, taking an in-depth look into the progress of the events that took place in the historic year 2002. It explores this experience with the objective of extracting learning...

Catalogue: Latin America 2003
Author: Guillermo Oliveto
Company: CCR Group
May 4, 2003
×

Citation

Oliveto, G. (2003a, May 04). The new rules of the game in Latin Argentina. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-the-game-in-latin-argentina


Research papers

Mo' Trace

Compagnie has set up a national and international network of youngsters (Mo'Trace) who collect information regarding youth culture and other cultural shifts in their environment.These 'tracers' provide on a continual new input regarding remarkable,...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Claudia Put
November 10, 2002
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Citation

Put, C. (2002a, November 10). Mo' Trace. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/mo-trace


Research papers

They are not aliens, though sometimes they might well appear to be (Spanish)

This paper provides a portrait of Argentina today in order to allow outsiders a glimpse of the extreme changes the society is undergoing and its impact on businesses as a result of the Argentinean crisis.

Catalogue: Latin America 2002
Author: Guillermo Oliveto
Company: CCR Group
May 12, 2002
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Citation

Oliveto, G. (2002a, May 12). They are not aliens, though sometimes they might well appear to be (Spanish). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/they-are-not-aliens-though-sometimes-they-might-well-appear-to-be-spanish-


Research papers

They are not aliens, though sometimes they might well appear to be

This paper provides a portrait of Argentina today in order to allow outsiders a glimpse of the extreme changes the society is undergoing and its impact on businesses as a result of the Argentinean crisis.

Catalogue: Latin America 2002
Author: Guillermo Oliveto
Company: CCR Group
May 12, 2002
×

Citation

Oliveto, G. (2002a, May 12). They are not aliens, though sometimes they might well appear to be. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/they-are-not-aliens-though-sometimes-they-might-well-appear-to-be


Research papers

Crossing the borders in Latin America

This paper will heighten the awareness of marketers and researchers to the differences in consumer responses within Latin America. It will explore differences in consumer responses when evaluating new product ideas, demonstrate how these responses...

Catalogue: Latin America 2002
Author: Amy Fenton
Company: Nielsen
May 12, 2002
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Citation

Fenton, A. (2002a, May 12). Crossing the borders in Latin America . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/crossing-the-borders-in-latin-america-


Research papers

Reckitt Benckiser Brazil

This paper describes the internal process undertaken by Reckitt Benckiser Brazil in order to achieve their goal, as a socially responsible organization, to attracts, maintain and motivate superior talent, adapt rapidly to changing environment, fully...

Catalogue: Latin America 2002
Authors: Mário Mattos, Antonio C. Werneck
May 12, 2002
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Citation

Mattos and Werneck (2002a, May 12). Reckitt Benckiser Brazil . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/reckitt-benckiser-brazil-