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The new rules of the game in Latin Argentina

Date of publication: May 4, 2003

Catalogue: Latin America 2003

Company: CCR Group

Author: Guillermo Oliveto

Abstract:

This paper provides a thorough analysis of the evolution of the Argentine case, taking an in-depth look into the progress of the events that took place in the historic year 2002. It explores this experience with the objective of extracting learning for both the business and the researchers communities.

Guillermo Oliveto

Author

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Citation

Oliveto, G. (2003a, May 04). The new rules of the game in Latin Argentina. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-new-rules-of-the-game-in-latin-argentina