Resources Library by ANA

From today's brands to tomorrow's icons

The authors share their experience in successfully implementing an on-going consumer interface program with young consumers for identifying trends in their behaviour in the complex market of Saudi Arabia, paving the way for marketers to transform...

Catalogue: ESOMAR Conference On Age 2005

Authors: Vidya Rayappa, Wiam Hasanain

Companies: KANTAR TNS Malaysia, Unilever

January 30, 2005

Drivers of change: New life stages and life courses

The consequence of changes in the fabric of UK society (the breakdown of traditional family structures, smaller households, the ageing population) is that traditional models of lifestages are becoming outdated and in need of revision.A new approach...

Catalogue: ESOMAR Conference On Age 2005

Author: Roger Donbavand

January 30, 2005

Baby boomers are changing the face of 50+

The population aged 50 years and older is poised to explode around the globe, because people born after World War II, the Baby Boomers, are moving into this age cohort and will reinvent aging. Boomers will definitely make their mark in a different...

Catalogue: ESOMAR Conference On Age 2005

Author: Xenia P. Montenegro

January 30, 2005

Exponential purchase power

This paper explores how changes in our social and cultural perception of brands, advertising and marketing, in addition to lifestyle shifts, have lead to the growing power and value of word of mouth in consumers' decision making process.Research...

Catalogue: ESOMAR Conference On Age 2005

Author: Rachel Carey

January 30, 2005

The importance of contextualisation in interpreting consumer needs

The primary objective of this paper is to highlight the importance of understanding the context within which consumer needs are expressed and how this influences the type and tonality of communication strategies and campaigns. In essence the authors...

Catalogue: ESOMAR Conference On Age 2005

Authors: Cliff van Wyk, Refiloe Mataboge

January 30, 2005

What is "grown-up"?

The aim of this paper is to question the segmentation of target groups, seeing that the demographic development in Europe has profoundly altered within the past years as well as the 'traditional C.V.' of the individual. This leads to the conclusion...

Catalogue: ESOMAR Conference On Age 2005

Authors: Marc Sasserath, Christiane Wenhart, Nora Krahl

January 30, 2005

Consumers, trends and trendsetters

The nature of 21st century trends is changing. The fragmentation of sub-cultures and the media has created a very different consumer landscape where assumptions about the influence of different sub-cultures are becoming obsolete.We are in the age of...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Alex Maule, Nick Head, Lizzy Moroney

November 28, 2004

Tradition in Mexican families

From February - April 2003, Millward Brown conducted an in-depth study to obtain a general vision of the current Mexican family. This paper shares part of what was learned.

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Author: Andres López Fernández

Company: KANTAR TNS Malaysia

October 24, 2004

Can MR help 'disclose' what vested interests want to actively 'suppress'?

The paper builds a model / framework to apply research designs to measure corrupt business practices specially in the areas where the respondents have a vested interest in actively suppressing the information.The model has been justified using...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Balendu Shrivastava, Bhupendra Mathur

Company: IMRB International

August 5, 2004