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Baby boomers are changing the face of 50+

Date of publication: January 30, 2005

Catalogue: ESOMAR Conference On Age 2005

Author: Xenia P. Montenegro

Abstract:

The population aged 50 years and older is poised to explode around the globe, because people born after World War II, the Baby Boomers, are moving into this age cohort and will reinvent aging. Boomers will definitely make their mark in a different and powerful way compared to the generations before them. The Boomer footprint comes with longer life spans, changes in societal values, gains in medical science, and other technological advances on the planet. This paper will describe trends uncovered by AARP, the leading organization for people aged 50 and older in the US.

Xenia P. Montenegro

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Montenegro, X. P. (2005a, January 30). Baby boomers are changing the face of 50+. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-changing-face-of-the-czechoslovak-consumer-1988---1992