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Videos
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Citation

Besprosvan, K. (2015a, June 15). The future of LATAM (Spanish). ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/the-future-of-latam-spanish-


Videos

Building digital brand engagement (Spanish)

The objective of this presentation is to share How PepsiCo uses Social Media Insights in Latam to position and activate main digital brands (Twistos/ EQlibri and Toddy).Sharing with the Audience the Regional Think and Local Digital Touch.?How PepsiCo...

Catalogue: Latin America 2015: Carnival of Insights
Author: Federico Barallobre
June 15, 2015
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Citation

Barallobre, F. (2015a, June 15). Building digital brand engagement (Spanish). ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/building-digital-brand-engagement-spanish-


Videos

Latin America Conference 2014 (Spanish)

Introductory speech to the programme of the LATAM Conference 2014 from Guillermo Oliveto, Programme Committee Chair.

Catalogue: Latin America 2014: Accelerating Growth
Author: Guillermo Oliveto
June 15, 2014
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Citation

Oliveto, G. (2014a, June 15). Latin America Conference 2014 (Spanish). ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/latin-america-conference-2014-spanish-


Videos

Kids of today and tomorrow (Spanish)

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Jo McIlvenna, Carlos Garcia
June 15, 2014
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Citation

McIlvenna and Garcia (2014a, June 15). Kids of today and tomorrow (Spanish). ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/kids-of-today-and-tomorrow-spanish-


Videos

The new multi-screen world (Spanish)

From smartphones and tablets to laptops and television, 90% of all media interactions [in the USA] today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done:...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Daniel Finder, Gonzalo Barbieri
Company: Ipsos MRBI
June 15, 2014
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Citation

Finder and Barbieri (2014a, June 15). The new multi-screen world (Spanish). ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/the-new-multi-screen-world-spanish-


Videos

Twitter (Spanish)

The purpose of this research is to provide qualitative content analysis of motivation as a relevant category in the relationship between user and brand - in the Twitter context. One hundred Twitter profiles were downloaded, for the researcher's...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Andrea Marcela Durán Sánchez, María Angélica Aya Zarate
June 15, 2014
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Citation

Sánchez and Zarate (2014a, June 15). Twitter (Spanish). ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/twitter-spanish-


Videos

Beyond brand tracking (Spanish)

Coca-Cola, as one of the global sponsors of the 2014 FIFA World Cup in Brazil, engaged in discussions with BrainJuicer to develop and implement a tool for the continuous tracking of their integrated communication plans, which would be able to measure...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Gabriel Aleixo, Flavio Marcondes
June 15, 2014
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Citation

Aleixo and Marcondes (2014a, June 15). Beyond brand tracking (Spanish). ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/beyond-brand-tracking-spanish-


Videos

The most effective promotion (Spanish)

LATAM-based companies are usually pressed to do more with less, managing frugal operations with ever tightening budgets. Marketing managers are requested to allocate their marketing dollars more efficiently to instigate change in consumers and gain...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Juan Andres Tello, Leonardo Solano, Gerard Loosschilder
June 15, 2014
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Citation

Tello, Solano and Loosschilder (2014a, June 15). The most effective promotion (Spanish). ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/the-most-effective-promotion-spanish-


Videos

Storytelling lunch briefing (Spanish)

Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.

Catalogue: Latin America 2014: Accelerating Growth
Author: Patricio Pagani
Company: Infotools
June 15, 2014
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Citation

Pagani, P. (2014a, June 15). Storytelling lunch briefing (Spanish). ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/storytelling-lunch-briefing-spanish-