Resources Library by ANA

Beyond old and new

As more qualitative approaches become available, through imports and innovation, and as persuasive qualitative agencies tend to brilliantly argue for their specific methods, there seems to be a need for some clarification. The view that a given...

Catalogue: ESOMAR Congress 1988

Author: Olwen H. Wolfe

September 1, 1988

The future development of international research...

The paper looks at the extent to which the development of international market research has paralleled the development of international and multi-national marketing. It considers the growth and development of global marketing and the emergence of...

Catalogue: Seminar 1988: International Marketing Reserarch

Author: John R. Goodyear

June 15, 1988

Recent developments and future trends in marketing research in Japan using new electronic media

Five years ago, when there were heated discussions on emerging new electronic media in Japan, I wrote an article for a Japanese trade journal, in which I discussed possible use of new media for marketing research. The new media I discussed in the...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Kazuaki Katori

Company: NTT DATA SMIS

June 15, 1988

A review of the state of art

As the title indicates, this paper should throw some light on the practice of readership research and the philosophy behind, worldwide. In a way it is a direct follow-up of the paper given at ESOMAR's last media seminar in Helsinki two years ago. The...

Catalogue: Seminar 1988: Media And Media Research

Author: Rolf Speetzen

June 15, 1988

Coordinating methods in multinational qualitative research

Successful and effective multinational qualitative research strongly depends on coordinating methods and styles. Coordinating agencies today, must adopt a sensitive but strong, flexible but sturdy approach and work in cooperation with the local...

Catalogue: Seminar 1988: International Marketing Reserarch

Author: Clara Origlia

Company: Market Dynamics International srl

June 15, 1988

Trends in international research

This paper aims at describing the trends in international research for the next decade. It gives first a description of the current situation, which is examined from two points of view: 1. The demand which is growing; 2. The supply.The trends in...

Catalogue: Seminar 1988: International Marketing Reserarch

Author: Jean Bigant

June 15, 1988

Electronic Data Capture (EDC)

The purpose of this paper is to review the state-of-the-art in the use of hand-held computers for collecting research data. This may be done via interviewers or ‘tied’ panellists; both approaches will be described and summaries of benefits...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Peter Jackling

June 15, 1988

PC-based research in Europe and the USA now and after 1992

The topic of my paper, PC-based research in years to come, invites dreaming: talking about research based on the Personal Computer makes it easy to enter the no man's land between dream and reality, that land where cost per interview declines with...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Dirk Huisman

Company: SKIM

June 15, 1988

Business-to-business research, evolution towards consultancy?

The question that the paper addresses is whether companies currently engaged in conventional business to business research should evolve into consultancy. The first section begins by establishing definitions and setting out the general approach that...

Catalogue: Seminar 1988: Business To Business Research

Author: Peter J. Jackson

June 15, 1988