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Trends in international research

Date of publication: June 15, 1988

Catalogue: Seminar 1988: International Marketing Reserarch

Author: Jean Bigant

Abstract:

This paper aims at describing the trends in international research for the next decade. It gives first a description of the current situation, which is examined from two points of view: 1. The demand which is growing; 2. The supply. The trends in demand show that: - there is going to be; a large increase in the volume of research commissioned; - regional specialisation is likely to arise.

Jean Bigant

Author

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Research Papers

Making it all happen: The sub-contractor view

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Jean Bigant

 

June 15, 1984

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Citation

Bigant, J. (1984a, June 15). Making it all happen: The sub-contractor view. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications


Research Papers

The dynamics of change in client/agency relationship

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: Jean Bigant, Christine J. Freeman

Company: GfK

June 15, 1994

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Citation

Bigant and Freeman (1994a, June 15). The dynamics of change in client/agency relationship. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/the-dynamics-of-change-in-client-agency-relationship


Research Papers

Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Authors: Louis Tuvee, Jean Bigant

 

June 1, 1973

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Citation

Tuvee and Bigant (1973a, June 01). Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/acceptance-of-a-new-product-relies-upon-communication-as-an-example-introducing-of-disposables-in-french-hospitals


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Citation

Bigant, J. (1988a, June 15). Trends in international research. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/acceptance-of-a-new-product-relies-upon-communication-as-an-example-introducing-of-disposables-in-french-hospitals