A review of the state of art
Abstract:
As the title indicates, this paper should throw some light on the practice of readership research and the philosophy behind, worldwide. In a way it is a direct follow-up of the paper given at ESOMAR's last media seminar in Helsinki two years ago. The two papers together will provide a fairly comprehensive overview of what is going on in readership research in the free world. While the first one centred around the theories and models, i.e. Through-the-Book and Recent Reading, this paper concentrates more on the practice.
This could also be of interest:
Research Papers
The state of the art
Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Yves Castagnol
June 15, 1975
Research Papers
A state-of-the-art eye movement research
Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Lynn Y.S. Lin, Par Källeskog, Nick Calo
Company: Burke, Inc.
June 15, 1984
Research Papers
State of the art multi media index
Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Simon Ortmann Nielsen, Søren A. Bronée
Company: Nielsen
June 15, 1994
