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Research papers

Finding new stories in old data

Narrative psychotherapy has been around since the 70s-80s, helping people identify their resources and create a new narrative about themselves, to better confront whatever problems they face. And, interestingly enough, this is a need also brands...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Oana Popa Rengle
November 16, 2016
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Citation

Rengle, O. P. (2016a, November 16). Finding new stories in old data. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/finding-new-stories-in-old-data-8907


Videos

Painting by numbers

Without a considered and client-centric approach to the communication of data and insight we risk compromising our hard work through poor delivery and presentation of data and insight. Data visualisation and storytelling have been buzzwords in the...

Catalogue: Seminar 2016: Media Return on Investment
Author: Emma Whitehead
June 15, 2016
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Citation

Whitehead, E. (2016a, June 15). Painting by numbers. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/-painting-by-numbers


Research papers

Blasting 10 Big Data myths with 10 panel data examples

Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see...

Catalogue: Congress 2015: Revelations
Author: Annie Pettit
October 1, 2015
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Citation

Pettit, A. (2015a, October 01). Blasting 10 Big Data myths with 10 panel data examples. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/blasting-10-big-data-myths-with-10-panel-data-examples


Research papers

Human beans

Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...

Catalogue: Congress 2014: What Inspires?
Authors: Vanessa Oshima, Tobias Wacker
September 10, 2014
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Citation

Oshima and Wacker (2014a, September 10). Human beans. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/human-beans-8342


Research papers

The art of research narratives

There will be critical changes in the communication of research data over the next five to ten years, as corporations place increased value on successful research transfer.Entertainment methods of 'visual storytelling' will gather momentum as an...

Catalogue: Congress 2006: Foresight
Authors: Alec Bernstein, Laura Robin, Monika Zych
Company: BMW Group
June 15, 2006
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Citation

Bernstein, Robin and Zych (2006a, June 15). The art of research narratives. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-art-of-research-narratives


Research papers

The art of research narratives

There will be critical changes in the communication of research data over the next five to ten years, as corporations place increased value on successful research transfer.Entertainment methods of 'visual storytelling' will gather momentum as an...

Catalogue: Consumer Insights 2005
Authors: Alec Bernstein, Laura Robin, Monika Zych
Company: BMW Group
November 15, 2005
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Citation

Bernstein, Robin and Zych (2005a, November 15). The art of research narratives. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-art-of-research-narratives-6823