Abstract:
There will be critical changes in the communication of research data over the next five to ten years, as corporations place increased value on successful research transfer. Entertainment methods of 'visual storytelling' will gather momentum as an efficient way to transfer complex data, increasing speed of consumption, resonance of content, and understanding of new markets. This presentation reviews examples of visual languages in a business context, examines the changing business climate for visual consumption, and explores case studies where proven visual techniques from the field of entertainment are used to increase the impact of research data.
Research Papers
The art of research narratives
Catalogue: Congress 2006: Foresight
Authors: Alec Bernstein, Laura Robin, Monika Zych
Company: BMW Group
June 15, 2006
Research Papers
Fell in love at first sight or started as a friend?
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Tomoko Yoshida, Akiko Hoshi
Company: INTAGE HOLDINGS Inc.
November 16, 2016
Research Papers
Lunch break
Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Ole Petter Nyhaug, Jeanette Bergquist
 
February 27, 2005
