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The art of research narratives

Date of publication: November 15, 2005

Catalogue: Consumer Insights 2005

Company: BMW Group

Authors: Alec Bernstein, Laura Robin, Monika Zych

Abstract:

There will be critical changes in the communication of research data over the next five to ten years, as corporations place increased value on successful research transfer. Entertainment methods of 'visual storytelling' will gather momentum as an efficient way to transfer complex data, increasing speed of consumption, resonance of content, and understanding of new markets. This presentation reviews examples of visual languages in a business context, examines the changing business climate for visual consumption, and explores case studies where proven visual techniques from the field of entertainment are used to increase the impact of research data.

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