Abstract:
Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see the raw data for yourself. In this presentation, we'll blast ten big data myths using stories that many researchers can actually relate to - survey panel data. With millions of panellists, millions of profiles, millions of survey clicks, and millions of incentives, market researchers have been sitting on pretty big data for nearly 20 years. See how easy it is for trained scientists like yourselves to learn some SAS, R, or SQL, and dig into that big data on your own.
Magazines
Research World (March-April 2015)
Catalogue: Research World 2015
Author: ESOMAR B.V.
 
April 15, 2015
Research Papers
The value of machine learning in privacy
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Carlos Ochoa, Ezequiel Paura
Company: Netquest
November 11, 2018
Research Papers
Modular surveys for agile research solutions
Catalogue: Congress 2015: Revelations
Authors: David Jamieson, Grant Miller, John Crockett
Company: IRIS Network
October 1, 2015
