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Painting by numbers

Date of publication: June 15, 2016

Catalogue: Seminar 2016: Media Return on Investment

Author: Emma Whitehead

Abstract:

Without a considered and client-centric approach to the communication of data and insight we risk compromising our hard work through poor delivery and presentation of data and insight. Data visualisation and storytelling have been buzzwords in the industry for some time but it remains a misunderstood and poorly used capability for most of us. This session will unpack some of the basic principles of data storytelling to reveal that is both easier and harder than you thought and can have more impact than you ever imagined.

Emma Whitehead

Author

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Whitehead, E. (2016a, June 15). Painting by numbers. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/beyond-numbers