Resources Library by ANA

Local market qualitative data

This paper presents a new approach to collecting qualitative information (consumer behaviour data) at the local market level, linked directly to media consumption. The STrategic Audience Research system, or STAR initiative for short, involves a...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Owen Charlebois, Mark Rousseau

June 15, 1996

Understanding, measuring and using brand equity

This paper reports on the results of a development program aimed at using survey research data to place a financially related value on the consumer based equity of brand images and associations. We will document the empirically derived theories...

Catalogue: Seminar 1996: The Big Brand Challenge

Authors: Paul Dyson, Andy Farr, Nigel Hollis

Company: KANTAR TNS Malaysia

June 15, 1996

Financial service, brand realities

This paper examines the challenges and opportunities facing financial service brands against a background of structural insecurity in Europe, and explores the most profitable ways of using total communications. It examines the key consumer or...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Author: Jack Paramore

May 1, 1996

Opening markets and opening relationships in market research

In order to develop and implement effective marketing strategies, Western companies entering the East European countries should be well acquainted with the in-depth social and cultural processes that are taking place in these societies and how the...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Simeon Jelev, Kevin Duffey

Company: MAP Marketing Research Ltd.

September 1, 1995

Changing attitudes towards fashion and clothing in Italy

In this paper I will focus on the rise and fall of Italian fashion fascination from a socio- cultural point of view and its consequences in the upper-end market. The first part looks at the socio-cultural background that led to an unprecedented...

Catalogue: ESOMAR Congress 1995: Making The Decision

Author: Simona Segre Reinach

Company: GPF Inspiring Research

September 1, 1995

Expanding markets in Eastern Europe

This paper presents two different case studies involving Western manufacturers and distributors attempting to introduce their products to consumers in Eastern Europe. Each case clearly illustrates how research can be applied to develop and integrate...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: Michael Cohen, Jennifer Scott

June 15, 1995

Taking a break from virtual reality

The focus of this paper will be on retail brands of the first type - the kinds of retailers who may be termed FMCG retailers (supermarkets, fast food outlets, fashion chains, petrol stations, toiletries/drugs, off-licences etc) where customers have...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Wendy Gordon

June 15, 1995

Future featuring

The JOURNEY brand was born of a unique strategic alliance between Manufacturer and Retailer - Cussons No. 1 in Personal Cleansing’ and Boots The Chemists the dominant retailer in Health and Beauty products - who came together to exploit the gap...

Catalogue: Seminar 1995: Successful Product Engineering

Authors: Susan Holder, David Young

June 15, 1995

Strategies for retailers in Europe by 2000

The environment in which retailers operate is changing rapidly in the late twentieth century. This is evidenced in the higher levels of turbulence, major political changes and new demands being made by consumers. The traditional approaches to retail...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: John Dawson

June 15, 1995