Resources Library by ANA

Lifestyles in Uruguay

This paper provides the main results of research carried out at the beginning of 2002, based on a 2,000 case survey, concerning lifestyles in Uruguayan society. The main objective is to contribute to the discussion about the usefulness of the...

Catalogue: Latin America 2003

Author: Nicolás Somma

May 4, 2003

Sex, drugs and rock 'n roll

Portable People Meter measurement captures 'real' radio cume build, rather than current estimates based on weeklong diary surveys, modeled over multiple weeks. Early PPM results in the Philadelphia (US) market confirm previous benchmark industry...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Roberta M. McConochie, Tony Jarvis, Linda Dupree

Company: Nielsen

June 14, 2002

TV needs radio

This paper examines to what extent different instruments and/or methods of advertising-impact research describe radio's specific contribution to the effectiveness and efficiency of combined radio and TV campaigns in a comparable way. A total of eight...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Gerhard Franz, Christoph Wild, Uwe Domke

June 14, 2002

Building a radio panel using fusion and recall surveys

The use of the 'recall' methodology for radio audience measurement is widely adopted for good quality results and positive cost-benefit relationship. Nevertheless, although very effective for the evaluation of the station's performance, it presents...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Alexandre Crivellaro, Antonio Ricardo Alves Ferreira

Company: IBOPE Inteligencia

June 14, 2002

Electronic measurement of magazine reading

Knowledge Networks has tested a new approach to market research in the United States by using a random-digidial sample for panel recruitment and equipping panel households with a device connecting their television sets to the Internet. This approach...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Jay Mattlin

June 13, 2002

The Mediacabsat over-sample

In September 2000 the Cable and Satellite Committee and the French Cable and Satellite Channels Association (ACCeS) decided to launch Mediacabsat, the new audience measurement system for the new thematic programme generation. Until this time,...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Author: Gildas Roy

Company: Mediametrie

June 9, 2002

Improving Honeywell's market research

Honeywell replaced its international telephone data collection and paper-based tabulation and reporting with blended telephone, online and e-Interviewing data collection and real-time reporting. It did so because the company's Six-Sigma quality...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Karl G. Feld, William K. Stone

February 3, 2002

Public opinion migrants, brand migrants

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Juan Jose Calvo, Alain Mizrahi

June 15, 1999

Public opinion migrants, brand migrants (Spanish)

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Alain Mizrahi, Juan Jose Calvo

June 15, 1999