Abstract:
This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators from these matrices all of them instruments traditionally employed in studies of the spatial mobility of populations. Preceded by a methodological discussion this study discusses two examples of liow semi-permanent panel surveys can be employed to account for votersâ and consumersâ behaviors.
Research Papers
The Austrian nuclear power referendum and its influence on the Austrian general elections in May 1979
Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Authors: Ernst Gehmacher, Fritz Plasser
Company: GfK
June 15, 1980
Research Papers
Market to market influence
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Nezih H. Neyzi
Company: GfK
September 1, 1992
Research Papers
Statistics on Britain's new towns and chief impact on opinion and
decision making
Catalogue: Seminar 1978: Social Research in the Public Sector
Authors: Ray Thomas, Patricia Prescott-Clarke
 
December 1, 1978
