Abstract:
This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators from these matrices all of them instruments traditionally employed in studies of the spatial mobility of populations. Preceded by a methodological discussion this study discusses two examples of liow semi-permanent panel surveys can be employed to account for votersâ and consumersâ behaviors.
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