Public opinion migrants, brand migrants

Date of publication: June 15, 1999

Abstract:

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators from these matrices all of them instruments traditionally employed in studies of the spatial mobility of populations. Preceded by a methodological discussion this study discusses two examples of liow semi-permanent panel surveys can be employed to account for voters’ and consumers’ behaviors.

Juan Jose Calvo

Author

This is a long description of some author details.

Alain Mizrahi

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF