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Research papers

The changing nature of deprivation in Britain

This paper analyses the findings of a survey evaluating Ihe nature and exlent of poverty in Britain, and compares them with the results of a similar survey conducted in 1983. It provides readers wilh insight into social change under the premiership...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Brian Gosschalk, Harold Frayman
June 15, 1991
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Citation

Gosschalk and Frayman (1991a, June 15). The changing nature of deprivation in Britain. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-changing-nature-of-deprivation-in-britain


Research papers

The $800 billion gold mine

Although marketers have historically been willing to write off consumers (and their disposable incomes) when they reached their fiftieth birthdays, the TRUE potential of this population segment has finally been recognized. The Yankelovich MONITOR,...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Albert J. Yesk
June 15, 1991
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Citation

Yesk, A. J. (1991a, June 15). The $800 billion gold mine. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-800-billion-gold-mine


Research papers

Young europeans and tobacco

In June/July 1990 a sample survey using a single questionnaire was conducted simultaneously In all 12 Member States of the European Community to assess the attitudes and behaviour of the younger generation with regard to tobacco. The survey formed...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques-René Rabier
June 15, 1991
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Citation

Rabier, J. (1991a, June 15). Young europeans and tobacco. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/young-europeans-and-tobacco


Research papers

New product research in the travel and tourism market

New Product Development in the FMCG market is well documented and there are a number of volumetric forecasting models available. However since most of these rely on measures of trial and repeat purchase they are of little use in markets where the...

Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Charles Ilsley
Company: FDS International Ltd
June 15, 1991
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Citation

Ilsley, C. (1991a, June 15). New product research in the travel and tourism market. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/new-product-research-in-the-travel-and-tourism-market


Research papers

Country image

This paper divides into two main sections: the first section deals with background details to the Country Image study including the reasons why it was conducted, how it was designed, and the specific relevance of the study to the travel and tourism...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Eamonn Williams, Tim Clarke
June 15, 1991
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Citation

Williams and Clarke (1991a, June 15). Country image. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/country-image


Research papers

Young europeans and tobacco (French)

In June/July 1990 a sample survey using a single questionnaire was conducted simultaneously In all 12 Member States of the European Community to assess the attitudes and behaviour of the younger generation with regard to tobacco. The survey formed...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques-René Rabier
June 15, 1991
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Citation

Rabier, J. (1991a, June 15). Young europeans and tobacco (French). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/young-europeans-and-tobacco-french-


Research papers

Comparison of survey responses among Asian, European and American consumers and their interpretations

Based on our experiences in conducting consumer surveys for the same product or product category from all over the world, we have accumulated a vast data base (over 8000 new products or line extensions) on survey responses using the same procedure...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1990
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Citation

Lin, L. Y. (1990a, June 15). Comparison of survey responses among Asian, European and American consumers and their interpretations. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/comparison-of-survey-responses-among-asian-european-and-american-consumers-and-their-interpretations


Research papers

A decision support system for marketing strategies based on survey data

This paper covers the problem of: envisaged changes to the current market situation. The analytical method used to establish a micro simulation model is an advanced approach to Conjoint Measurement Analysis of survey data. The final aim of this...

Catalogue: ESOMAR Congress 1989
Author: Klaus Stadtler
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1989
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Citation

Stadtler, K. (1989a, September 01). A decision support system for marketing strategies based on survey data. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/a-decision-support-system-for-marketing-strategies-based-on-survey-data


Research papers

Whither business-to-business research

A postal survey was carried out among 519 agencies in Europe listed in the ESOMAR 1985/86 handbook and 60 IMRA agencies who do not have an ESOMAR member. 1. 114 of the 170 ESOMAR member agencies who returned a questionnaire conduct some business to...

Catalogue: ESOMAR Congress 1987
Author: Johan Aucamp
September 1, 1987
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Citation

Aucamp, J. (1987a, September 01). Whither business-to-business research. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/whither-business-to-business-research