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Bäckman, B. (1986a, June 15). Target group. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/target-group
Wettig, H. (1986a, June 15). Brand image and global corporate identity (German). ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/brand-image-and-global-corporate-identity-german-
Pike and Spiers (1985a, November 06). Utilising the medium of contemporary music. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/utilising-the-medium-of-contemporary-music
Noelle-Neumann, E. (1985a, June 15). Identifying opinion leaders (German). ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/identifying-opinion-leaders-german-
Noelle-Neumann, E. (1985a, June 15). Identifying opinion leaders. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/identifying-opinion-leaders
Meyer, J. (1984a, June 15). Discovery of a new target group by means of market research as an a answer to recession. ANA - ESOMAR. Retrieved May 28, 2024, from
Haupt and Batz (1984a, June 15). Behavioural structuring of markets by configuration frequency analysis (German). ANA - ESOMAR. Retrieved May 28, 2024, from
Batz and Haupt (1984a, June 15). Behavioural structuring of markets by configuration frequency analysis. ANA - ESOMAR. Retrieved May 28, 2024, from
Bol and Lin (1984a, June 15). Strategies for utilizing single source consumer panel records (product bar codes) to determine effective media frequency. ANA - ESOMAR. Retrieved May 28, 2024, from