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Discovery of a new target group by means of market research as an a answer to recession

Date of publication: June 15, 1984

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Jurgen Meyer

Abstract:

The situation on the oil market in Germany has been an extremely difficult one for a number of years. Permanent price fights of the established trademark companies among each other and with the petrol stations of consumer markets have, for a long period, made the earning situation particularly problematical.

Jurgen Meyer

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Research Papers

Discovery of a new target group by means of market research as an aanswer to recession (German)

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Jurgen Meyer

 

June 15, 1984

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Citation

Meyer, J. (1984a, June 15). Discovery of a new target group by means of market research as an aanswer to recession (German). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/discovery-of-a-new-target-group-by-means-of-market-research-as-an-a-answer-to-recession-german-


Research Papers

The discovery of the division of information labour in the technological society by means of secondary analysis

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Jarko Cerha

 

September 1, 1973

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Citation

Cerha, J. (1973a, September 01). The discovery of the division of information labour in the technological society by means of secondary analysis. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-discovery-of-the-division-of-information-labour-in-the-technological-society-by-means-of-secondary-analysis


Research Papers

Strategic target-group research: A new perspective for users

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Michael Grande, Ulrich Becker

Company: SINUS Markt- und Sozialforschung GmbH

September 1, 1990

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Citation

Grande and Becker (1990a, September 01). Strategic target-group research: A new perspective for users . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/strategic-target-group-research-a-new-perspective-for-users-


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Citation

Meyer, J. (1984a, June 15). Discovery of a new target group by means of market research as an a answer to recession. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/strategic-target-group-research-a-new-perspective-for-users-