Behavioural structuring of markets by configuration frequency analysis (German)

Date of publication: June 15, 1984

Company: PSYMA

Abstract:

Exact knowledge of target groups is necessary for offering products in every market. This implies to structure the market by relevant aspects. The best known and most frequently used procedures to get target groups are structural divisions (regional, demographic) and psychological segmentations/typologies by consumer attitudes. Besides this, under certain circumstances structuring by behavioral data can be useful. But behavioural structuring, previous used, is restricted to compare samples, which are defined before. So it is not taken into account, whether these aspects of behaviour are constant or accidental. The method of configuration frequency analysis (CFA) tries to find groups showing constant behavior without defining these groups ex ante. These behavioural types will be defined ex post and the reasons for their behaviour will be analysed.

Klaus Haupt

Author

This is a long description of some author details.

Gerhard Batz

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF
Some principles in product testing Authors: Fritz Lohmeier
Research into consumer behaviour and its motivation (English and French) Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
Research into consumer behaviour and its motivation (French) Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel
The "brand image" of the German voter Authors: Peter Schmitt
The "brand image" of the German voter (French) Authors: Peter Schmitt
A short-cut method for estimating the unduplicated audience of a combination of media Authors: Jean Michel Agostini
A short-cut method for estimating the unduplicated audience of a combination of media (French) Authors: Jean Michel Agostini
New possibility of comparative testing of advertisements Authors: J. Lorenz-Christensen
A market with fine prospects Authors: Heinz Alpers
A market with fine prospects (German) Authors: Heinz Alpers