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Videos

New ways of measuring success

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres
Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)
September 8, 2019
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Citation

Gómez, de la Iglesia, Pérez and Torres (2019a, September 08). New ways of measuring success. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/new-ways-of-measuring-success-10696


Magazines

Research World (May-June 2016)

The digital revolution has transformed the way that media is provided and people are now viewing content on their TVs, tablets and mobiles. These shifts have huge implications for advertisers, media planners and research companies who all need to...

Catalogue: Research World 2016
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). Research World (May-June 2016). ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2016-


Research papers

Engagement on a tightrope

Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under...

Catalogue: Latin America 2016: Research Renovation
Authors: Orlando Riebman, Juan Chasan, Pablo Cibella
Company: StatMark Group, S.A.
April 13, 2016
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Citation

Riebman, Chasan and Cibella (2016a, April 13). Engagement on a tightrope. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/engagement-on-a-tightrope


Videos

Screen life

Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is...

Catalogue: Congress 2013: Think Big
Author: Robert Ellis
Company: COG Research Ltd.
June 15, 2013
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Citation

Ellis, R. (2013a, June 15). Screen life. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/screen-life


Videos

Standardising touchpoint analysis

Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches...

Catalogue: Congress 2013: Think Big
Authors: Caroline Ji, Ruihong Tang
June 15, 2013
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Citation

Ji and Tang (2013a, June 15). Standardising touchpoint analysis. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/standardising-touchpoint-analysis


Research papers

Developing second generation mobile research techniques

A unique mobile research platform that creates flexible and engaging research applications via a toolkit of real-time question and feedback tools is introduced in this presentation. The ultimate mobile research objective is to develop a method that...

Catalogue: Congress 2011: Impact
Authors: A. J. Johnson, Rolfe Swinton
Company: Ipsos MRBI
September 18, 2011
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Citation

Johnson and Swinton (2011a, September 18). Developing second generation mobile research techniques. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/developing-second-generation-mobile-research-techniques


Research papers

Social TV and the clockwork orange

Social media are hot - Facebook, Twitter or YouTube- everyone can share viewer experiences. Rather than focus on the influence that 'new' social media have on television viewers, this paper stresses the importance of 'old' social viewing: watching...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui
Companies: Stichting Kijkonderzoek (SKO), GfK
October 21, 2010
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Citation

de Vos, Nekkers, Verspeek and Irazoqui (2010a, October 21). Social TV and the clockwork orange. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/social-tv-and-the-clockwork-orange


Research papers

Getting answers without asking questions

The rise of social media has drastically changed the market research landscape. Blogs, chat, and forums allow us to better connect with customers yet while yielding large amounts of new data with unexploited potential. We have developed a new...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Niels Schillewaert, Emilie van den Berge, Annelies Verhaeghe
Company: InSites Consulting
October 29, 2009
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Citation

Schillewaert, van den Berge and Verhaeghe (2009a, October 29). Getting answers without asking questions. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/getting-answers-without-asking-questions