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Developing second generation mobile research techniques

Date of publication: September 18, 2011

Catalogue: Congress 2011: Impact

Company:

Authors: A. J. Johnson, Rolfe Swinton

Abstract:

A unique mobile research platform that creates flexible and engaging research applications via a toolkit of real-time question and feedback tools is introduced in this presentation. The ultimate mobile research objective is to develop a method that supplies clients with insight and increases participants' enjoyment of the experience. Our results show that it's possible to engage and interact with 200 viewers of a TV show for over two hours; moreover, over 70% agreed it improved their TV experience. The presentation addresses new opportunities for the research industry.

A. J. Johnson

Author

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Rolfe Swinton

Author

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Johnson and Swinton (2011a, September 18). Developing second generation mobile research techniques. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/impact-of-3d-objects-in-mobile-market-research