Back

Developing second generation mobile research techniques

Date of publication: September 18, 2011

Catalogue: Congress 2011: Impact

Company:

Authors: A. J. Johnson, Rolfe Swinton

Abstract:

A unique mobile research platform that creates flexible and engaging research applications via a toolkit of real-time question and feedback tools is introduced in this presentation. The ultimate mobile research objective is to develop a method that supplies clients with insight and increases participants' enjoyment of the experience. Our results show that it's possible to engage and interact with 200 viewers of a TV show for over two hours; moreover, over 70% agreed it improved their TV experience. The presentation addresses new opportunities for the research industry.

A. J. Johnson

Author

This is a long description of some author details.

Rolfe Swinton

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Johnson and Swinton (2011a, September 18). Developing second generation mobile research techniques. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/developing-second-generation-mobile-research-techniques