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Videos

The role of channel logos in on-demand platforms

This new research from Viacom explores the role that TV channel branding plays in on-demand consumer choice. It seeks to understand what channel branding provides in terms of the consumer user experience and navigation of an on-demand environment,...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Christian Kurz
December 12, 2018
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Citation

Kurz, C. (2018a, December 12). The role of channel logos in on-demand platforms . ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/the-role-of-channel-logos-in-on-demand-platforms-


Videos

TV re[defined]

In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for TV....

Catalogue: Congress 2015: Revelations
Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor
Companies: Tapestry, Flamingo
June 15, 2015
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Citation

Kurz, McIlvenna, Himowitz, Wright and Taylor (2015a, June 15). TV re[defined]. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/tv-re-defined-