Resources Library by ANA

Indian TV industry

Audiences no longer consume TV unilaterally. While current technology captures the audiences watching TV, it does not take into account their actual behaviour whilst consuming it. This paper attempts to answer the various multitasking/activities that...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Romil Ramgarhia, Bipin Mundhwa, Rucha Deshmukh

May 9, 2017

Programmatic TV meets new technology-driven TV behaviour data

The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.

Catalogue: Big Data World 2017: Smart Data Integration

Author: Daniel Tjondronegoro

January 15, 2017

Addressable TV Advertising

How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.The purpose of this presentation is to systematize the role of the different data available for programmatic TV...

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Edward Malthouse, Judy Franks

January 15, 2017

A machine-learning app for TV show acquisitions

As The Wall Street Journal reported last year, streaming services such as Netflix and a rise in original TV programming have impacted the once-lucrative syndication market. After taking major losses on network hits, cable executives now have to...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Fabio Luzzi, Caroline Epstein

November 18, 2016

Measurement and definitions are inseparable

We cannot measure properly, if we don’t know what we want to measure. It sounds so simple and it looks boring to pay attention to the issue of definitions in media and market research. But we run into useless discussions if we do not understand...

Catalogue: Seminar 2016: Media Return on Investment

Author: Leendert van Meerem

June 15, 2016

Screen life

Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is...

Catalogue: Congress 2013: Think Big

Authors: Robert Ellis, Neil Mortenson

Company: COG Research Ltd.

September 26, 2013

Tuning into TV Ads

It is increasingly recognised that emotional reactions drive advertising effectiveness. Yet, in Asia, use of scientific measurement techniques to assess such reactions has been limited. We report on a study of TV ads across 5 Asian markets utilising...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Joe Wheller, Winnie Yeung, Vuong Manh Giang, Alastair Gordon

Company: Cimigo

April 7, 2013

Lights, camera, research, action!

Even the most innovative qual methodologies tend to follow a similar path brief, fieldwork debrief, with the main consumer interaction being the groups, or ethnography or online community ... this project was different. the qual was only one part of...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Mike Jeanes, Andy Barker

November 8, 2012

Optimising advertising ROI

Given the current economic times, marketers are looking to optimise every dollar invested in supporting brands and maximise any competitive advantage they can. This presentation reviews the basic principles of TV advertising response implied by the...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Author: Keith Spencer

Company: Ipsos MRBI

April 17, 2012