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Programmatic TV meets new technology-driven TV behaviour data

Date of publication: January 15, 2017

Catalogue: Big Data World 2017: Smart Data Integration

Author: Daniel Tjondronegoro

Abstract:

The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.

Daniel Tjondronegoro

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Research Papers

Programmatic TV meets new technology-driven TV behaviour data

Catalogue: Big Data World 2017: Smart Data Integration

Author: Daniel Tjondronegoro

 

November 10, 2017

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Citation

Tjondronegoro, D. (2017a, November 10). Programmatic TV meets new technology-driven TV behaviour data. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/programmatic-tv-meets-new-technology-driven-tv-behaviour-data-9160


Research Papers

Addressable TV advertising

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Edward Malthouse, Judy Franks, Ewa Maslowska

 

November 13, 2017

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Citation

Malthouse, Franks and Maslowska (2017a, November 13). Addressable TV advertising. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/addressable-tv-advertising


Videos

Addressable TV Advertising

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Edward Malthouse, Judy Franks

 

January 15, 2017

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Citation

Malthouse and Franks (2017a, January 15). Addressable TV Advertising. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/addressable-tv-advertising-8954


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Citation

Tjondronegoro, D. (2017a, January 15). Programmatic TV meets new technology-driven TV behaviour data. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/addressable-tv-advertising-8954