Abstract:
The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.
Date of publication: January 15, 2017
Catalogue: Big Data World 2017: Smart Data Integration
Author: Daniel Tjondronegoro
Abstract:
The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.
This is a long description of some author details.
Tjondronegoro, D. (2017a, November 10). Programmatic TV meets new technology-driven TV behaviour data. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/programmatic-tv-meets-new-technology-driven-tv-behaviour-data-9160
Malthouse, Franks and Maslowska (2017a, November 13). Addressable TV advertising. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/addressable-tv-advertising
Malthouse and Franks (2017a, January 15). Addressable TV Advertising. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/addressable-tv-advertising-8954
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Tjondronegoro, D. (2017a, January 15). Programmatic TV meets new technology-driven TV behaviour data. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/addressable-tv-advertising-8954