Abstract:
The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.
This could also be of interest:
Research Papers
Programmatic TV meets new technology-driven TV behaviour data
Catalogue: Big Data World 2017: Smart Data Integration
Author: Daniel Tjondronegoro
 
November 10, 2017
Research Papers
Addressable TV advertising
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Edward Malthouse, Judy Franks, Ewa Maslowska
 
November 13, 2017
Videos
Addressable TV Advertising
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Edward Malthouse, Judy Franks
 
January 15, 2017
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