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Gómez, de la Iglesia, Pérez and Torres (2019a, September 08). New ways of measuring success. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/new-ways-of-measuring-success-10696
Aleixo and Marcondes (2014a, June 15). Beyond brand tracking (Spanish). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/beyond-brand-tracking-spanish-