Resources Library by ANA

New ways of measuring success

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ignacio Gómez, Ricardo Torres, Ignacio de la Iglesia, Pablo Pérez

Companies: Netquest, The Cocktail Analysis, Google, RTVE (Corporación de Radio y Televisión Española)

September 8, 2019

Mobile trend

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population’s expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019

Authors: Edmar Bulla, Enric Cid

Company: Netquest

April 7, 2019

Getting the full picture

This paper delves into the analysis of the different online behaviour among one of the most requested targets in marketing research- pregnant women and recent mothers, with kinds under four years old. By tracking the devices they use to access the...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Mauro Fusco, Pepe Tomás, Carlos Ochoa, Joaquim Bretcha

Companies: Netquest, KANTAR TNS Malaysia

June 15, 2015

Latest developments on the portable people meter

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers’ exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, television, cable and...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Robert H. Patchen, Brian Harris-Kojetin

Company: Nielsen

April 1, 2001

Media fragmentation

This paper will highlight the impact of media fragmentation on overall television viewing habits in the United Kingdom and describe how the viewing of pre-recorded videos fits into this environment. Findings from the VideoTrak service will be used to...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Elaine Safier, Caroline Stott

November 11, 1996

Using consumer data to ensure quality service in Europe

Since 1983, United has maintained a continuous tracking survey for measuring customer satisfaction. In 1990, United began serving European markets and this program was extended to our European flights. This paper describes how United uses this...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Susan C. Hinderaker

September 8, 1991

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen

For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how...

Catalogue: ESOMAR Congress 1989

Authors: Rolf Pfleiderer, Gunter Luke

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

September 15, 1989

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German)

For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how...

Catalogue: ESOMAR Congress 1989

Authors: Rolf Pfleiderer, Gunter Luke

June 15, 1989

Researching a mobile population

The purpose of the paper is twofold: firstly to describe the problems involved in conducting research, and particularly continuous research, among a highly mobile minority group: and secondly to consider the techniques of continuous advertising...

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Mike Denny

May 4, 1988