Resources Library by ANA

A manufacturer's view of promotions

In the case that I want to look at today, I plan to show how promotion was used in the successful development of a brand in a highly competitive market, and to describe an approach to measuring the value of a promotion both before implementation and...

Catalogue: Seminar 1978: The Business Of Advertising

Author: Mike Fann

June 14, 1978

Adding value to a British bank

This paper presents an interim case history of the development of one such campaign for the Midland Bank targeted at the market for new personal accounts in England and Wales. It concentrates on similarities to rather than differences from other mass...

Catalogue: Seminar 1978: The Business Of Advertising

Author: Charles Channon

June 14, 1978

Advertising and purchasing

I have been asked to describe to you a proposal recently published by Newsweek magazine in the U.S.A. which has been prepared by Axiom Market Research Bureau Inc.together with the British Market Research Bureau Ltd. in London. It was a study which...

Catalogue: Seminar 1978: The Business Of Advertising

Author: Timothy Joyce

June 1, 1978

Effective media selection

What I plan to do is to speak rather narrowly to the subject which was - you recall - the cost of effectiveness of different media and in doing so, to touch upon each of the papers though not in any case at any great length, as that's really more for...

Catalogue: Seminar 1978: The Business Of Advertising

Author: Timothy Joyce

June 1, 1978

Some social applications of communication research

Within 'social research', as within 'market research', the functions of communication research are: I. to optimise the efficiency of specific communications; II. to assess the effects of communication acts.Its contributions are both direct and...

Catalogue: Seminar 1977: Social Research

Author: John M. Caffyn

December 1, 1977

Research techniques as an aid to public participation in local government

Britain has been committed to public participation in Local Government planning since 1968. Few people were surprised by the initial reluctance of the British public to make use of their new statutory right to participate. However, ten years later,...

Catalogue: Seminar 1977: Social Research

Author: John O'Brien

December 1, 1977

Research and social policy

This paper examines the role of the research worker in the formation of social policies. It explains the background to this by stressing that, in the UK at least, social policies, unlike economic policies, have no unifying framework. It also stresses...

Catalogue: Seminar 1977: Social Research

Author: Eric J. Thompson

December 1, 1977

Some observations on the client-agency relationship in social survey research in the U.K.

This paper examines some aspects of the working relationship between clients and the personnel of commercial research agencies in the UK. From an examination of a number of actual projects, some indicators are proposed of factors likely to promote a...

Catalogue: Seminar 1977: Social Research

Author: Gerry E. Levens

December 1, 1977

Industrial relations research

The paper describes the objectives of industrial relations research and actions that can stem from their findings, the problem in getting companies (at least in Britain) to undertake industrial relations research studies in the first instance a act...

Catalogue: Seminar 1977: Social Research

Author: Robert M. Worcester

Company: IPSOS

November 30, 1977