Abstract:
The paper describes the objectives of industrial relations research and actions that can stem from their findings, the problem in getting companies (at least in Britain) to undertake industrial relations research studies in the first instance a act on them at the end, and the role of the researcher in these studies. The paper is illustrated by some of the slides used to present the results of a major industrial relations study conducted for the Confederation of British Industry to its General Council.
This could also be of interest:
Research Papers
Industrial market segmentation
Catalogue: Seminar 1981: Industrial Marketing Research
Author: Laszlo Unger
Company: Givaudan
October 1, 1981
Research Papers
Industrial purchasing
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Haines
 
June 15, 1972
