Resources Library by ANA

Exploding the myth of the middle-aged market

In the last few years, the natural evolution of the post World War II "Baby Boom" generation has accounted for the explosion of the 25-54 and 35-64 key media age buying groups in the United States. This significant shifting of the "epicenter" of mass...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Thomas F. Delaney

May 1, 1994

Young people and reading

Much has been said recently about the supposedly all-pervasive nature of video game culture and its impact on young people. Some prognostications have it that today's children, on growing up, will not be interested in the printed word at all. This...

Catalogue: Seminar 1993: Competition In Publishing

Author: Geoff Wicken

June 15, 1993

The expectations and values of consumers of dairy products

This study was carried out by the interprofessional committee for dairy products CIDIL (Comite Interprofessionnel des Industries Laitieres) in order to define the set of values underlying the attraction to various dairy products, in particular for...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Eric Stemmelen

Company: KANTAR TNS Malaysia

September 1, 1992

Global growth of US values among youth

Michael Porter suggests that a nation's firms are often international leaders in industries that are related to the nation's national passions. A firm developing product for demanding and sophisticated consumers in the home market gets an earlier...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Jeanne Binstock van Rij

June 15, 1992

Semiology of youth fashion communication (France market 1992)

The logic of youth fashion is based on the rejection of Fashion itself. Whether for Benetton, Kookdi, Autour du morule, Chevignon or Naf-Naf... those brands have built themselves, unlike Chanel, St Laurent or Lacroix, a mold-breaking personality...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Pierre Alexandre d'Huy, Olivier Zahm

June 15, 1992

Marketing to young consumers: Segmentation + life-style

Twenty years of daily work with 0-25 year-olds ( the new children's market is no longer defined according to the legal age of majority), within their different contexts (family, school, consumption, media,...) lead us to believe that: - Segmentation...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Joël-Yves le Bigot

June 15, 1992

The significance and value of fashion in the transition from childhood to adolescence

This paper takes its cue from research into the significance of consumption in adolescence. Specifically, the results of the research in question are presented in relation to the role and the significance of fashion in the choice and the purchase of...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Alessandro Paris

June 15, 1992

Researching fashions and trends among young people

As market researchers who specialise in youth research, we are regularly asked by clients if there is a way of predicting future trends among young people before they become mainstream. The broad issue of researching the future in relation to...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Angela Humphries, Lili Tomlinson

June 15, 1992

Understanding the new generation

The central tenet of this paper is to go beyond standard demographics and look in detail at one specific demographic group: Young people aged 13-25 in Saudi Arabia. 3845 young people were interviewed across the Kingdom. The overall objective was to...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: Anne Sayers

June 15, 1992