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The expectations and values of consumers of dairy products

Date of publication: September 1, 1992

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

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Author: Eric Stemmelen

Abstract:

This study was carried out by the interprofessional committee for dairy products CIDIL (Comite Interprofessionnel des Industries Laitieres) in order to define the set of values underlying the attraction to various dairy products, in particular for the young, ranging from 15 to 25 years of age. The final objective is to optimize communication of these products towards the target group of young people. The study makes use of an original methodology called Semiometry, making it possible to gain in-depth understanding of the sensitivities and expectations of a segment of the population.

Eric Stemmelen

Author

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Citation

Stemmelen, E. (1992a, September 01). The expectations and values of consumers of dairy products. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-expectations-and-values-of-consumers-of-dairy-products