Abstract:

This study was carried out by the interprofessional committee for dairy products CIDIL (Comite Interprofessionnel des Industries Laitieres) in order to define the set of values underlying the attraction to various dairy products, in particular for the young, ranging from 15 to 25 years of age. The final objective is to optimize communication of these products towards the target group of young people. The study makes use of an original methodology called Semiometry, making it possible to gain in-depth understanding of the sensitivities and expectations of a segment of the population.