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Girisken and Yagli (2017a, September 05). Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?. ANA - ESOMAR. Retrieved June 05, 2024, from
Huisman, D. (2017a, September 04). 2027, make your dream come true. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/2027-make-your-dream-come-true
Kurz, McIlvenna, Taylor, Murray and Guerrier (2016a, September 22). Gen X today. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/gen-x-today-8872
Williams and Kathiresan (2016a, May 19). A mobile discovery to reveal the passions of Chinese youth. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/a-mobile-discovery-to-reveal-the-passions-of-chinese-youth
Ziems and Wong (2016a, May 19). Chinese gen Y: The generation of opportunities. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/chinese-gen-y-the-generation-of-opportunities
Sbarbaro and Tonolini (2014a, September 10). Vision Y. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/vision-y-8356
Herdman and Srivastava (2014a, May 13). Aspiring global, yet staying true to strong cultural foundations. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/aspiring-global-yet-staying-true-to-strong-cultural-foundations
Garcia and McIlvenna (2014a, April 04). Kids of today and tomorrow. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/kids-of-today-and-tomorrow
Garcia, McIlvenna and Kurz (2013a, September 26). The next normal. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/the-next-normal-8080