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Research papers

Blog mining

This paper provides an overview of blogging/online-reviews and and how this experience can be captured, measured, evaluated and acted upon by Leisure firms and Market Researchers.An overview of the tools for data tracking /mining and the ways to...

Catalogue: Leisure 2006
Author: Pravin Shekar
October 8, 2006

Videos

ESOMAR Extraordinary General Meeting PM session

Last week ESOMAR's Council informed members that it has invalidated the results of the recent elections for ESOMAR Council 2023-24. You can learn more about this here. It is now necessary to hold an Extraordinary General Meeting (EGM) to...

Catalogue: Webinars 2022
Authors: Kristin Luck, Pravin Shekar, Niels Schillewaert, Nikki Lavoie, Alain Mizrahi
Company: ESOMAR
December 27, 2022

Research papers

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
May 19, 2016

Videos

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
June 15, 2016

Research papers

Mind the GAP!

What divides exist in a developing country like India and how are researchers handling these divisions? India faces cultural and socio-economic barriers such as: generations (from boomer to zoomer); locations (urban, rural and everything in between);...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Pravin Shekar
September 15, 2010

Videos

ESOMAR Extraordinary General Meeting - AM session

Last week ESOMAR's Council informed members that it has invalidated the results of the recent elections for ESOMAR Council 2023-24. You can learn more about this here. It is now necessary to hold an Extraordinary General Meeting (EGM) to...

Catalogue: Webinars 2022
Authors: Kristin Luck, Niels Schillewaert, Pravin Shekar, Alain Mizrahi
Company: ESOMAR
December 27, 2022