Back

Blog mining

Date of publication: October 8, 2006

Catalogue: Leisure 2006

Author: Pravin Shekar

Abstract:

This paper provides an overview of blogging/online-reviews and and how this experience can be captured, measured, evaluated and acted upon by Leisure firms and Market Researchers. An overview of the tools for data tracking /mining and the ways to extract insight is present. Verbatim customer reviews/feedback has been the realm of the Qualitative researcher. With blog mining, the gap between Qual and Quant has been narrowed as sifting through millions of blogs needs a certain amount of automation and mining.

Pravin Shekar

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Web mining

Catalogue: Leisure 2006

Authors: Tom Anderson, Jesse Chen

 

October 8, 2006

×

Citation

Anderson and Chen (2006a, October 08). Web mining . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/web-mining-


Research Papers

Semantic mining or what we can read between the lines

Catalogue: Qualitative 2009: The Evolving Human

Authors: Frank Vogel, Andera Gadeib, Heidi Neubert

Company: Dialego AG

November 19, 2009

×

Citation

Vogel, Gadeib and Neubert (2009a, November 19). Semantic mining or what we can read between the lines. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/semantic-mining-or-what-we-can-read-between-the-lines


Research Papers

Data mining for brand building

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Rosemary Ford, Adam Phillips, Andrea Mezzasalma

Company: GfK

September 1, 1998

×

Citation

Ford, Phillips and Mezzasalma (1998a, September 01). Data mining for brand building. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/data-mining-for-brand-building


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Shekar, P. (2006a, October 08). Blog mining. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/data-mining-for-brand-building