Abstract:
This paper provides an overview of blogging/online-reviews and and how this experience can be captured, measured, evaluated and acted upon by Leisure firms and Market Researchers. An overview of the tools for data tracking /mining and the ways to extract insight is present. Verbatim customer reviews/feedback has been the realm of the Qualitative researcher. With blog mining, the gap between Qual and Quant has been narrowed as sifting through millions of blogs needs a certain amount of automation and mining.
This could also be of interest:
Research Papers
Semantic mining or what we can read between the lines
Catalogue: Qualitative 2009: The Evolving Human
Authors: Frank Vogel, Andera Gadeib, Heidi Neubert
Company: Dialego AG
November 19, 2009
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Data mining for brand building
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Rosemary Ford, Adam Phillips, Andrea Mezzasalma
Company: GfK
September 1, 1998
