This paper provides an overview of blogging/online-reviews and and how this experience can be captured, measured, evaluated and acted upon by Leisure firms and Market Researchers. An overview of the tools for data tracking /mining and the ways to extract insight is present. Verbatim customer reviews/feedback has been the realm of the Qualitative researcher. With blog mining, the gap between Qual and Quant has been narrowed as sifting through millions of blogs needs a certain amount of automation and mining.
- This could also be of interest