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Videos

Green Money

Sustainability is becoming the new global currency that provides binding fundamental principles guiding the banking industry toward a long-term viability and societal impact. Banks are increasingly integrating environmental, social and governance...

Catalogue: Congress 2024
Authors: Lester Sualog, Beatrice Dy
October 1, 2024
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Citation

Sualog and Dy (2024a, October 01). Green Money. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/green-money-12587


Videos
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Citation

Aaron, Beckwith, Blacknell, Fitzgibbons and Souda (2024a, October 01). Amplifying Human Insights with AI . ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/amplifying-human-insights-with-ai--12562


Videos

POWERFUL DEMOGRAPHICS?

Join this 45-minute session on the ESOMAR Professional Standards Committee's project addressing demographic practices in multi-country research. The session will review the latest best practice guidelines for AGE, GENDER, and WORKING STATUS, and...

Catalogue: Congress 2024
Authors: Jon Puleston, Trixie Cartwright, Leah McTiernan, Frank Buckler
Companies: Kantar, IPSOS
October 1, 2024
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Citation

Puleston, Cartwright, McTiernan and Buckler (2024a, October 01). POWERFUL DEMOGRAPHICS?. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/powerful-demographics-


Videos

Supercharge Media Optimisation by Unlocking the Power of Time

Optimising marketing investments to drive sales and ROI is always at the top of any marketing department?s agenda. To achieve maximum effects, marketers need to make the right decisions on how much and where to invest, who to target and when. There...

Catalogue: Congress 2024
Authors: Alfonso Calatrava, Hugo Englund, Jessika Odling, Niclas Ohman
October 1, 2024
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Citation

Calatrava, Englund, Odling and Ohman (2024a, October 01). Supercharge Media Optimisation by Unlocking the Power of Time. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/supercharge-media-optimisation-by-unlocking-the-power-of-time-12638


Videos

Youth marketing works: build or destroy their future?

?Marketing power is built by good research insights. Should we always yield that power and use insights to make profit by exploiting desire or reassurance? In this workshop we explore how we can use of the power of youth and remind yourself of ethics...

Catalogue: Congress 2024
Author: Sylvie Verbiest
Company: SMALL Kids
October 1, 2024
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Citation

Verbiest, S. (2024a, October 01). Youth marketing works: build or destroy their future?. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/youth-marketing-works-build-or-destroy-their-future-


Videos

The Book of Boobs and Project BeliEVE

We all know someone who has been impacted by breast cancer. As of 2020, 7.8 million women were diagnosed with breast cancer in the prior five years, making it the world?s most prevalent cancer (WHO, 2021). In the UK, one-in-seven women will be...

Catalogue: Congress 2024
Authors: Louise McKenna-Mayes, Toni Ward, Alice MacKinnon, Garreth Chandler
October 1, 2024
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Citation

McKenna-Mayes, Ward, MacKinnon and Chandler (2024a, October 01). The Book of Boobs and Project BeliEVE. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/-the-book-of-boobs-and-project-believe--12559


Videos

Beyond Screens

The world of market research is constantly changing, seeking new and innovative ways to understand consumer behaviour. While traditional methods like surveys and focus groups have served their purpose, what if the entire process could be redefined?...

Catalogue: Congress 2024
Authors: Anna Trifiro, Mario Ramic, Riccardo Tumminello, Alessandro Imborgia, Ennio Armato
October 1, 2024
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Citation

Trifiro, Ramic, Tumminello, Imborgia and Armato (2024a, October 01). Beyond Screens. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/beyond-screens-12575


Videos

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024
Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers
October 1, 2024
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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (2024a, October 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind--12592


Videos

Unleashing Innovation in Market Research

The rapid digitisation of data in recent decades has bestowed upon us a treasure trove of information. However, the escalating need for comprehensive insights has birthed a novel approach: synthetic data. This revolutionary concept, leveraging...

Catalogue: Congress 2024
Authors: Julia Brannigan, Kerry Jones
October 1, 2024
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Citation

Brannigan and Jones (2024a, October 01). Unleashing Innovation in Market Research. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/unleashing-innovation-in-market-research-12611