Resources Library by ANA

Qualitative research on Fly-Tox short life evaporator

Ciba-Geigy is intending to launch a new variant ofFly-Tox. Five advertising approaches for Fly-Tox 42 have beenproduced.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International,...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 21, 1973

Qualitative research on Stronghold reformulations

In addition to the original Stronghold formulation whichpermits claims of disinfecting, cleaning, deodorizing, perfuming and fungicidal action, four reformulatedideas have been put forward for qualitative examination.These ideas are not seen...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 11, 1973

Rapid impact

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Making a new product a market leader in one year through machine learning, psychology, and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins

Companies: Insight Dojo, Shionogi

September 8, 2019

Qualitative research on a third Hai Karate fragrance advertising

It is intended to launch a third Hai Karate fragrance nextyear as a tactical measure to recreate and reinforceinterest in the brand. It is known that people 'go through'Hai Karate as a gift and a new fragrance may be a way ofencouraging them to 'look...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 1, 1975

Revue Française du Marketing 2001 (N. 182)

95 % d'échec, 5 lancements sur 100 réellementréussis. Tel est le verdict de la dernière étude publiéesur le taux de succès des produits nouveaux enGrande Consommation. Et pourtant, ce n'est pasfaute de moyens pour les 20 000...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

February 1, 2001

Qualitative research on the development of a new moisturiser for Nivea

Nivea Toiletries and Garland Compton are investigating theopportunity for launching a new product in the skin food/moisturizer sector, to be directly competitive with Oilof Ulay. 

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

January 1, 1976

Research report on concepts for a new facial cleanser on behalf of Elida-Gibbs Ltd.

Elida Gibbs is preparing to introduce a new facecleansing lotion with the Pears brand name during 1977.Development of the product and preliminary fragrancetesting have already taken place and research was requiredin order to help position the product...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

November 1, 1976

The concept of prescriber scaling of intrinsic drug factors

Intrinsic drug factors consist of all the properties of drugs that determine its clinical profile. There is usually a large amount of clinical data available at the moment of market introduction of a new drug. From these data a clinical profile can...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth

Authors: Erwin A. Douwes, Petra Draaijer

June 1, 1995

The case of Alimentare Emiliana

In October 1968, the Chairman and Managing Director of Alimentare Emiliana S.p.A., Mr. Limentani, had considered the advisability of entering into a new sector of pre-packed foods, for which the prospects of development in Italy seemed to be...

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Pietro Gennaro

November 1, 1968