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Designing innovations differently in the digital environment

Date of publication: November 2, 2020

Catalogue: Asia Pacific 2020 - Insights Festival

Companies: IPSOS, , Google

Authors: Charu Mullick, Krishnendu Dutta, Deepti Chandna, Aftab Kaushik, Disha Wanchoo, Rashmi Lohkna

Abstract:

There is an interesting management quote: Do not expect the output to change if the inputs remain the same. This is true for organisational transformation as well as transformation of the insights and analytics industry. This paper examines this aphorism in the context of volume forecasting for ecommerce launches, looked at in the specific context of a vitamin and mineral supplement launch.

Charu Mullick

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Krishnendu Dutta

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Deepti Chandna

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Aftab Kaushik

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Disha Wanchoo

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Rashmi Lohkna

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