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Collaboration to win: Agile insights approaches

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Companies: Toluna, Colgate-Palmolive

Authors: Renata Bendit, Sara Rodriguez

Abstract:

Consumers have changed this year. But getting a handle on what your target audience wanted and needed a few months ago is not enough to make safe assumptions for new product development today. Why? Because they're constantly changing in the face of unprecedented circumstances. And product launch success depends on your ability to keep up.

During this workshop, we'll share how crucial agile insights are to making quick decisions to move businesses forward.

Renata Bendit

Author

This is a long description of some author details.

Sara Rodriguez

Author

This is a long description of some author details.

Research Papers

Validity of consumer predicting variables used in marketing research (Spanish)

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Jose Luis Leon, Elena Olabarri

 

September 1, 1992

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Citation

Leon and Olabarri (1992a, September 01). Validity of consumer predicting variables used in marketing research (Spanish). ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/validity-of-consumer-predicting-variables-used-in-marketing-research-spanish-


Research Papers

The contribution of qualitative research to the presidential campaign of Vicente Fox (Spanish)

Catalogue: Latin America 2001

Authors: Guido Lara, Soledad Rojas

 

May 1, 2001

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Citation

Lara and Rojas (2001a, May 01). The contribution of qualitative research to the presidential campaign of Vicente Fox (Spanish). ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-research-to-the-presidential-campaign-of-vicente-fox-spanish-


Research Papers

Creacion de perspectivas fiables para el desarrollo de la comunicacion

Catalogue: Latin America 2005

Authors: Pablo Sanchez Khon, Gaston Suarez Crothers, Maite Descouvieres Vargas, Pablo Gonzalez Vicente

 

October 23, 2005

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Citation

Khon, Crothers, Vargas and Vicente (2005a, October 23). Creacion de perspectivas fiables para el desarrollo de la comunicacion. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/generating-reliable-insights-for-communication-development-spanish-


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Citation

Bendit and Rodriguez (2020a, October 19). Collaboration to win: Agile insights approaches. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/generating-reliable-insights-for-communication-development-spanish-