Consumers have changed this year. But getting a handle on what your target audience wanted and needed a few months ago is not enough to make safe assumptions for new product development today. Why? Because they're constantly changing in the face of unprecedented circumstances. And product launch success depends on your ability to keep up.
During this workshop, we'll share how crucial agile insights are to making quick decisions to move businesses forward.
Validity of consumer predicting variables used in marketing research (Spanish)
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Jose Luis Leon, Elena Olabarri
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The contribution of qualitative research to the presidential campaign of Vicente Fox (Spanish)
Catalogue: Latin America 2001
Authors: Guido Lara, Soledad Rojas
May 1, 2001
Creacion de perspectivas fiables para el desarrollo de la comunicacion
Catalogue: Latin America 2005
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October 23, 2005
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