Abstract:
Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights. The product that we will be discussing in this paper, is a natural one for HPV. It can be prescribed throughout the patient journey for different types of diagnoses and has proven efficacy in both HPV clearance, as well as the treatment and prevention of HPV-induced lesions. The company acquired the new product for launch in Italy. The plan was to distribute it through the existing sales force for other women?s health products. The company believed that the product had a high potential for sales and the goal of the insights project was to support the launch with a view to maximize the sales potential of the product. The insights aimed at informing the launch strategy and tactics.
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Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019
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Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Mariana Amatullo, Elena Salij
 
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Catalogue: Congress 2014: What Inspires?
Authors: Takashi Takenoshita, Vivek Banerji, Melissa Dagless
Companies: Insight Dojo, Shionogi
September 10, 2014
