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Research papers

Comments on mr. Stapel's paper

Let me first of all express my sincere appreciation of Mr. Stapel's paper. I consider it to be a most valuable contribution to the subject we are dealing with at this seminar - not at least because of the important empirical material which is...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Erik Lohmann
June 15, 1967

Research reports

Qualitative research on Aquasil press advertising concepts

Ciba Geigy has developed a deodorant bathadditive: Aquasil. The product has been launchedon a test market in Southern TV and has gained the second position in the market. A televisioncommercial was used with the launch but the nationalcampaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1973

Research reports

Research on Fine Fare imagery and advertising slogan for C.D.P. Ltd. on behalf of Fine Fare Ltd.

Previous research indicated that Fine Fare had adual character, the different images developing from howit was seen from the outside as opposed to the inside.Overall, however, it seemed to have potential as a middleoption between the extremes of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973

Research reports

Qualitative research on Bonus Money

Glendinning Associates International have developeda U.K. continuity group promotion plan 'Bonus Money'.This was based upon the experience of a U.S. 'Bonus Gifts'scheme but specifically developed for the U.K. market.The scheme provides consumers with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 14, 1973

Research reports

Qualitative research into advertising developments for Noilly

Masius, Wynne-Williams and D'Arcy MacManus Ltd. are currentlyin the process of developing a new advertising campaign forNoilly. Accordingly, consumer research was needed in orderto provide information which would be a useful input fordevelopment....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 10, 1975

Research reports

Research report on Phyllosan press advertising

This research was conducted in order to ascertainconsumer reactions to a possible new Press campaign forPhyllosan. The new campaign consisted of 4advertisements on the theme that every older personhas a younger self: in two advertisements the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 12, 1974

Research reports

Brycreem

Four possible approaches for a new press campaign forBrylcreem have been prepared. All are designed toattract men, aged 20-35 years; both users andnon-users of all hairdressings. The strategy of each campaign is to project the imageof...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 15, 1974

Research reports

Qualitative research on Lyril development advertising

Three experimental 30-second workshop films had been made,each based upon elements present in the current Lyril campaign. The overall research objective was to establish which of thethree basic propositions offers the best potential for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974

Research reports

Imagery of 30% Bran Flakes and attitudes towards some creative stimuli

Although 30% Bran Flakes has performed well in the marketplace, only a limited amount of consumer feedback iscurrently available to guide creative planning. Suchfeedback is clearly required before a TV campaign islaunched in the Granada area. Because...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976