Resources Library by ANA

Ecological changes in the Gulf

The environment has not been deliberately destroyed in war at such a scale as in the war over Kuwait. Before withdrawing from Kuwait, the Iraqi troops for no strategic or tactical benefits, spilled, over a period of ten days in January 1991 between...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: Mahmoud T. Abdulraheem

June 15, 1992

Future technology impact on broadcast audience research data collection

In the United States, Nielsen collects viewing information daily using over 20 audience measurement systems installed in national, local and single source household panels. The fundamental product of these systems is television viewing information...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: William L. Thomas

Company: Nielsen

June 15, 1992

All viewers (or readers or listeners) are equal

The history of media research displays not only continuing refinement of the methods of audience enumeration and classification, but also a questioning of the adequacy of 'mere numbers and repeated demands for more qualitative data. This paper...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Michael M. Brown

June 15, 1990

The human resources management consultant in the Europe of 1992

In this paper I will attempt to describe the organisation of human resources management in European companies, and the impact of the building of Europe in that area, today and in the future. I will speak particularly of multinational companies, but...

Catalogue: Seminar 1990: Countdown to 1992

Author: Denise Annandale-Massa

June 15, 1990

How the career of the golden age generation will change German society

Individual and collective ageing is part of a broad social process. Ageing persons are going to mark the face of society in future so greatly that we will have to speak of a graying world. Gerontology is interested in exploring the qualitative...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Annette Niederfranke

June 15, 1989

How the career of the golden age generation will change German society (German)

Individual and collective ageing is part of a broad social process. Ageing persons are going to mark the face of society in future so greatly that we will have to speak of a graying world. Gerontology is interested in exploring the qualitative...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Annette Niederfranke

June 15, 1989

A second generation of multivariate analysis contribution and applications for marketing research

A second generation of multivariate methods is now available for marketing research. This article: shows the specific characteristics and possible links of the second generation methods of multivariate analysis with the traditional first generation...

Catalogue: ESOMAR Congress 1987

Author: Pierre Valette-Florence

September 1, 1987

Information technology and marketing research

The purpose of the paper is, on a general level, to study the impact of information technology on marketing activities, which is to a great extent relized through marketing research. The examples that are presented focus on the more detailed and...

Catalogue: ESOMAR Congress 1987

Authors: Uolevi Lehtinen, Liisa Valikangas

June 15, 1987

The Irish constitutional referendum 1986

This paper outlines the role and impact of opinion polls during the two years preceding the recent Irish Constitutional Referendum on divorce, and also in the final stages of the actual campaign. In doing so, it emphasises the relevance of...

Catalogue: Seminar 1986: Opinion Polls

Author: Jack Jones

June 15, 1986